When I went to Ulta, I wasn't going for this particular product. I went there for something else that I totally forgot was only a Sephora exclusive (Bummer .. I know). I was a little upset since my boyfriend got me a gift card to get the Tart Jewelry Box BUT I found something else I fell in love with instantly. I got the Femme Naturale Palette by Tarte and I LOVE it! The colors are beautiful. Any combination of colors you put together in this palette will look great! You get 3 matte eye shadows and 7 shimmery shadows. They are wonderfully easy to blend. Very pigmented. It also comes with a double-ended eye pencil. One end is a sort of dark metallic green (Which I absolutely love!) and a metallic purple. It includes a double-ended eye shadow brush. Which is great! It's very soft. It's gold and purple. (I didn't even know these 2 things were included) If you thought that was it .. their is more! Lol. It comes with a free travel size eye shadow primer! AND it also has a card with instructions on how to create 2 different looks! (Pretty awesome huh?) And if you thought that was all, you're wrong again. This palette has a magnetic base which allows you to reuse your palette and fill them up with new shadows! This was done to reduce environmental waste. So, you are getting 10 fabulous eye shadows, a double-ended eyeliner pencil and brush, a how-to card, travel size primer, a gorgeous reusable palette, and you are helping reduce environmental waste! It's AMAZING! It is totally worth the $44. I recommend this to anyone that likes a natural look. I specially recommend it for anyone who is a beginner since it has the card with directions on how to create 2 looks. I hope all of you beautiful ladies like my review!
Let me know what you think if you have bought this product already :)